How to get your Google review link (and turn it into a QR code)

Most business owners ask for reviews the hard way. “If you get a chance, jump on Google and leave us a review.” The customer nods, drives home, forgets. Not because they did not mean it. Because you asked them to do four things: open Google, search your business, find the review button, write something.

Your review link removes three of those steps. It is a short URL that opens the review box directly, star selector ready to go. One tap and they are writing. Every business on Google has one. Most owners have never looked for theirs.

Search your own business name on Google. In the profile panel that appears, look for the button that says “Ask for reviews” (you need to be signed in to the Google account that manages your profile). Click it and Google shows you your share link. Copy it. That is the whole job.

If you cannot see the button, go to google.com/business, sign in, and look for “Ask for reviews” or “Share review form” on your profile home screen. Same link, different door.

The link Google gives you looks like g.page/r/ followed by a string of characters. Ugly, but it works everywhere: text messages, emails, invoices, your email signature.

1 tap. That is the entire journey from your message to a customer writing your review. The old way took four steps, and every step lost people.

The day you finish the job. Not a week later, not in a monthly round-up. The best review you will ever get is written while the customer is still pleased with the work, and that window closes fast.

A text works better than an email for trades. Something like: “Thanks for having us out today. If you were happy with the work, a Google review would mean a lot. Takes about a minute: [link]”. No pressure, no script, and the link does the heavy lifting.

We wrote about what happens after the review lands in how to respond to Google reviews without sounding like a robot. The short version: reply to all of them, quickly, like a person.

A QR code is just your review link wearing a different outfit. Point a phone camera at it and the review box opens. No typing, no searching.

You do not need to pay for this. Google will make one for you: open your review link in Chrome, right click the page, and choose “Create QR code”. Download it as an image. If you want more control over the look, free generators like the one built into Canva do the same thing.

Where it earns its keep:

• The bottom of your invoice. The customer is already looking at it.
• A small card left at the end of a job.
• The counter, if you have a shopfront.
• The back of a business card.

One rule: put a line of text next to it. A bare QR code is a mystery. “Happy with the work? Scan to leave us a Google review” tells people exactly what they are agreeing to, and the ones who scan it were going to say something good.

Yes, and faster than almost anything else on your profile. Reviews are one of the strongest signals in local search, and the businesses winning on reviews are not lucky. They have built the ask into how they work, and the link is what makes the ask painless. We covered how many you actually need in how many Google reviews do you actually need.

It also matters beyond Google. AI tools like ChatGPT lean on review volume and recency when they recommend local businesses. A steady drip of fresh reviews is now working for you in places you cannot see.

Five minutes to find your link. One right click to make the QR code. Then it just runs.

If you are not sure where your profile stands overall, our free visibility check will tell you in plain English.