Plain thinking on
being found online
How customers and AI tools find, judge and choose a business, and what to do about it.
Can you remove a bad Google review?
Sometimes yes, usually no. Here is what Google will actually take down, how to report a fake review properly, and what to do with the bad reviews that are staying put.
Read articleReviewsHow to get your Google review link (and turn it into a QR code)
Your Google review link is the single most useful piece of text your business owns. Here is how to find it, shorten it, and turn it into a QR code your customers will actually use.
Read articleSearch visibilityGoogle stopped announcing its updates. Here is what that means for your business
Google confirmed in July 2026 that the smaller search updates now run all the time, without warning. Why the update treadmill is finished, and what an owner-run Adelaide business should actually do about it.
Read articleGetting foundYour Google Business Profile is your real homepage
Most customers see your profile before your website. How to check you own yours, update it properly, and avoid the suspension trap that catches honest businesses.
Read articleGetting foundWhy your business is not showing up on Google in Adelaide
You search your own business and you are nowhere, while someone you have never heard of sits at the top. Here is why that happens, and what actually moves it.
Read articleReviewsHow to respond to Google reviews without sounding like a robot
Replying to your reviews helps you rank and builds trust, but only if it sounds human. How to respond well, including to the negative ones, and why it matters more than you think.
Read articleReviewsHow many Google reviews do you actually need
Not a magic number, but probably more recent ones than you have. What the research says about review count, and what actually makes a review worth having.
Read articleAI trustAI trust in 2026: why your reviews now decide who gets recommended
Visibility gets you seen, but trust gets you chosen. Why your reviews and wider reputation now decide whether AI recommends you, and the six things it weighs up before it names you.
Read articleAI visibilityAI visibility in 2026: why some businesses get recommended and others get skipped
People are asking AI for a recommendation instead of scrolling through Google. If the tools cannot find, understand and trust your business, they quietly name someone else. Here is how it works, and what to do about it in the next 90 days.
Read articleMore insights coming soon.