BBUILT ADVISORY

Case study · Adelaide custom builder

Award-winning work. Almost invisible online.

The business

A premium custom builder in Adelaide. Twenty-five years of work, a row of industry awards, and finished homes good enough to feature in national magazines. The kind of business people should find in a heartbeat. They could not.

What we found

When you searched for a builder in their own suburbs, they did not come up. Across more than 1,200 terms their competitors ranked for, they appeared on none of them. Their Google profile had three reviews after twenty-five years of happy clients. Their address was listed four different ways across nine platforms, which quietly tells Google not to trust any of them. Worst of all, when we asked the AI tools their customers use to recommend a builder in the area, they named a competitor with no website at all.

0

rankings across the 1,200+ terms their competitors showed up for

3

Google reviews after twenty-five years of happy clients

4

conflicting addresses listed across nine platforms

1

the competitor AI named instead of them, a business with no website at all

The work was never the problem. The problem was that none of it could be found, checked or trusted before a customer picked up the phone.

What we did

We did not rebuild anything. We fixed the structure underneath it. We corrected the address everywhere it appeared so the listings finally agreed with each other. We set the Google profile up properly and put a simple review process in place, so twenty-five years of goodwill could actually show up. We took the photography they had already paid for and built it into pages that search engines and AI tools could read.

Where it is heading

The foundations are right for the first time. The profile is climbing, reviews are coming in, and the business is starting to appear for the searches that bring real enquiries. The work was always there. Now people can see it.

“None of this needed a rebuild. It needed someone to fix what was quietly holding them back.”

Wondering what your own background check looks like?